The Appalachian Conservation Org.

Project Category: Web and UI/UX Design  

Spring 2025  

Softwares: Adobe Photoshop, Illustrator, and Figma

The challenge:
“Number of web pages: 4-6
Responsive Design.
Educate: Introduce the reader to the site and the issue.
Position Statement: introduce yourself and discuss why you care for the cause and your motivations for choosing it for this web project. You can also provide contact information and a link to your personal website.
Content: educate your reader about the issue and provide links to other sites and resources associated to your cause. Think about your website as a “mini” portal.
Call for Action: provide the reader with information as to how they can get involved, help your cause, and contribute to a solution.
Table, infographic: Provides compelling historical and statistical data about your cause.
Collateral materials and media: provide downloadable materials or items for sales that promote your site or cause. For example: include URL and QR code.Be creative!”

Prototype Share Link:

Web Design Process

Plan, Research, & Propose

Define your subject matter; research existing content about your cause; and identify areas that could be improved and appealing to your website target audience. Turn your ideas into a website proposal, including detailed information about the website, a site map, and wireframes.

Design & Develop

Design the website. Use Illustrator and Photoshop (and test). Develop your website in Figma (prototype and test).

Record

Record a walkthrough with and without narration for your website.

Analysis of Web Anatomy

Planning, Inspiration, and Research Phase

Title/Topic - Appalachian Conservancy

Subject matter and its relevance - The website will provide information, testimonies, and resources on how/why the organization is aiming to protect the Appalachian regions and communities from mountaintop coal mining.

Why did you choose the topic? - I chose this topic because I was interested in shining a light on a sustainability issue that many people are not aware of.
Who is the target audience?* - The target audience includes members of Appalachian communities, politicians, lawmakers, coal miners, families, and young adults.

What should they expect to see when they arrive at our website?* - They should expect to see lots of historical scrapbook imagery, testimonies, engaging information, resources for advocacy, etc.

What is the primary purpose of the website?* - This website will aim to inform, educate, and encourage others to join local restoration programs or donate to local non-profits who fight for protection of the mountainous ecosystem.

What message needs to be conveyed?* - That the region is almost sacred to its local citizens due to its rich ecological and historical significance. I want a story to be told by the people affected and I want them to feel a sense of empathy towards the nature they live in.